Design Consultation and Product Development
Research trends, develop new product concepts, initiate original samples, test and evaluate prototypes, source and work with domestic and international suppliers, supervise free-lance graphic artists, review and revise interim samples.
Product Management
Oversee new product development, plan packaging design and sales support materials, schedule and track product development, work with suppliers to refine prototypes for cost effective production, plan and document planograms.
Marketing and Promotion
Develop marketing plans for new product lines, design original models for advertising and in-store display, work with retail accounts on special promotions, place editorial designs on-line and in national publications and TV media, set-up and maintain blogs to promote products, create concept boards for sales and promotion meetings.
Displays and Booth Design
Design trade show booth layouts and showroom displays, create original projects for displays, set-up and supervise staff to complete displays.
Educator and Demonstrator
Develop workshops and classes to promote products, design make-it/take-it projects to educate buyers and consumers on how to use products. Experienced in TV, trade shows, seminars and retail demonstrations.
Writing and Editing
Clear how-to instructions and step-outs available for all original designs, editorial copy and press releases to promote product lines.